Imabari Life Towel

Description

Reliable Quality Made by Genuine Craftsmen with Heart

Since 2009, IORI has pursued creating high-quality towels and lifestyle goods that lead to a richer life. This Imabari Life Towel aims to do just that!

Located in Ehime prefecture in Japan, IORI combines the technical skill of a traditional craft with their knowledge of specialty products and planning to create Japan’s #1 towel.

Authentic Imabari Towels, Made in Japan

Imabari city in Ehime prefecture has been Japan’s leader in towel production for over 120 years.

Ehime is known for its water; both mild water perfect for dyeing towels, and onsen water that makes for a perfect hot spring.

Real Imabari towels are marked with the red, white, and blue seal issued by the Shikoku Towel Industry Association as a guarantee of high-quality.

Receiving the certification means that each towel must pass a rigorous 12-point test.

Experience Superior Quality and Comfort

IORI uses 100% organic Pima cotton for their crafts. High-quality cotton combined with the Imabari certification provides the best craft for you.

Never choose between quality and comfort again as IORI’s towels are both soft and durable (the certification tests both of these!).

The soft water and unique dyeing process used by Imabari towels means that this will not fade after being washed countless times.

Additional Information

This Imabari Life Towel comes in 2 sizes. The slim bath towel is 120 x 34 cm and weighs about 300g. The face towel is 80 x 34 cm and weighs about 170g.

Available in camel, ivory, charcoal, and navy colors!

Learn more about what makes Imabari towels superior!

Care Guide

IORI towels are authentic Imabari towels. They are durable to survive countless times through the washing machine without fading or falling apart. Fabric softener is not needed as the towels are naturally soft.